ASOS is a British online cosmetics and fashion retailer. The company launched in 2021 in London, dedicated solely to young adults. The website sells more than 850 different brands and its selection of fashion and skin care products, as well as its on-line collection of fragrances and accessories, are shipped from its European fulfillment center in the UK. ASOS has four main categories – ready-to-wear, pre-designed, accessories and casual. It also offers a popular member's forum and has an online store with free shipping and free returns if the buyer wants one.
The ASOS brand was developed by behind the scenes designer Christopher Woolfson, who has also worked with celebrities such as Vivienne Westwood, Elle Macpherson and Claudia Schiffer. According to Christopher Woolfson, “The first thing I did when starting the company was to create a modern take on the British traditional costume. Our clothes are both elegant and adventurous – a great choice for a fashion label”. The fashion house also uses eco-friendly fabrics and believes in promoting an ethical lifestyle, supporting the environment and reducing the impact of packaging on the environment. Thus it is not only an on-line shopping venue, but also a socially responsible one.
One of the most attractive features of asos is that it provides free returns for up to sixty days after the purchase date. This policy attracts customers, many of whom prefer not to wear the products all throughout the trial period. Furthermore, since the website is ecommerce fashion store, buyers can search through a wide variety of men's and women's clothing, accessories, shoes and fragrances without having to go through an agent.
Today, asos stands among the leading players in the world of online shopping. It offers a wide variety of products to its customers. The clothing range includes jackets, pants, jeans, outerwear, caps and even special order bridal wear. Moreover, it is also an exclusive online shopping store for trendy and fashion-forward women.
According to a report by SMMP UK, asos has crossed the half million mark in UK ecommerce sales. The figure was recorded during the month of October this year. This achievement is quite remarkable considering the fact that it was not that long back when it was only 2 million in numbers. The key factor contributing to the success of asos is the fact that its founder owns majority stake in the company. Moreover, the huge number of members and their regular purchases reflect favorably on asos. The UK ecommerce success story of asos is a remarkable one.
However, despite the large scale of asos success, it should be kept in mind that it still has a long way to go as far as offering a wide array of products. It has a lot to learn regarding the fashion trends and updates. So, buyers must exercise great care while choosing their favorites from the Asos collection. It would be prudent if buyers were to scout first and ask for recommendations before buying any particular product from asos. The great discount offer it offers is another important factor that should be considered before buying from them. Though the above mentioned are few of the qualities that one should look for in an online clothing store, there are many more.
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