Apple’s U.S. iPhone sales were bottomward 23 percent in the additional division of 2020 compared to the additional division of 2019, according to new sales estimates aggregate today by Counterpoint Research. Though sales were down, the iPhone SE was apparent as article of a “bright spot,” affairs aloft expectations.
Overall U.S. smartphone sell-through was bottomward 25 percent year over year in Q2 2020, but Apple and Samsung were able to advance sales somewhat bigger than added brands due to a able online presence. In Apple’s case, the new 2020 iPhone SE, appear in April, additionally helped Apple’s sales volumes throughout the quarter.
Apple volumes grew through the division and were abnormally helped by iPhone SE volumes. It was not a archetypal Apple barrage with ample alarum and a barrage accident at the Steve Jobs theatre, which commonly additionally includes a assault of TV ads. However, the accessory has been acknowledged and affairs aloft expectations in both postpaid and prepaid channels. Since the iPhone SE launched, carrier food and civic retail accept been re-opening. Some channels saw ample promos to draw shoppers aback to stores. This was abnormally accurate aural Walmart, Metro by T-Mobile and Boost.
Apple’s iPhone SE sales are “unlikely” to cannibalize sales of the 2020 iPhone 12 models because iPhone SE purchasers are “more pragmatic” about price, beneath anxious with 5G connectivity, and the abate affectation is “not advised a hindrance.”
According to Counterpoint Research, mid-March through mid-April saw the weakest sales in the all-embracing smartphone market, but things began acrimonious up afresh in the aback bisected of April afterwards consumers accustomed bang checks and retail food began reopening. Smartphone sales for May through the end of June grew anniversary over week, and June 2020 sales were ultimately stronger than June 2019 sales.
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