Funko, best acclaimed for its Funko Pop! Dolls—which morph every beatnik figure anytime into cherubic, Coraline-esque collectible figurines—is aiming to own the absolute fandom affairs with the addition of accouterment lines.
To accommodate an alms for every fan, Funko and Loungefly, its accessories and accouterment division, are aberration out into high-end accoutrement for the aboriginal time with this summer’s barrage of Stitch Shoppe and three size-inclusive collections with Disney, Coca-Cola and Barbie.
“The fandom affairs agency that a person’s fandom goes way above watching the cine or account the comic,” explained Liz DeSilva, vp of artistic at Loungefly. “It alcove above to abounding aspects of their life, like who they adhere out with, what they do with chargeless time, how they adorn their home, what they abrasion and how they represent their fandom to the world.”
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DeSilva additionally acclaimed that the aggregation capital to ensure all of its barter would be able to abrasion the aforementioned beautiful pieces no amount their anatomy blazon by authoritative the dresses in sizes baby to 4X.
“The ambition was to actualize able pieces that are so adequate a fan could abrasion them all day at Disneyland with Chucks and a denim jacket, and again change into heels in the car and about-face to a date night look, all while apery their fandom,” she added.
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While Funko already sells T-shirts featuring admired Pop! figurines, Stitch Shoppe by Loungefly takes fan accoutrement to an absolutely altered level.
Both the Disney and Coca-Cola curve are heavily vintage-inspired and functional—most of the accoutrement accept pockets and affection added adaptable and bend in “all the appropriate places” to accomplish the clothes attending and feel better, per DeSilva.
Since ablution the Disney accumulating a few weeks ago (the Coca-Cola band doesn’t go for auction until July 17, and Barbie’s accord won’t leave the Dream House until the end of July), the Loungefly aggregation has “read every DM and fan message, listened to every analysis and accept continued the breadth on some silhouettes based on what admirers appetite to wear,” DeSilva said.
Loungefly, which was acquired in 2017 by Funko, had already accustomed a acceptability of adroitness in fan accessories like wallets, purses and backpacks for specialty retailers like Shop Disney, Hot Topic and Box Lunch. These aforementioned retailers will now backpack the three countdown Stitch Shoppe accoutrement lines.
“Loungefly admirers apperceive to apprehend quality, different art, hidden capacity and over-the-top embellishments from our accessories,” DeSilva said, “and now they can apprehend the aforementioned absorption to detail and affection in our clothes.”
And there are already added fannish accouterment curve in the works, from brands like Peanuts and Universal Monsters.
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